RSOB Chapter 2: How Psychology is Out to Get You

New to Ron Shandler's Other Book? Read the Introduction. 

For the sake of argument, let's say that you buy into everything I wrote in the last chapter. (I won't delude myself into thinking that everyone is drinking my Kool-Aid.) Let's say that you agree that player projections are garbage… um, flawed. Still, our brain plays its own tricks on us. Even if we could believe the data, there are psychological pitfalls that also do us harm.

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